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US FDA warns Novo for second time about misleading drug advertising

US FDA warns Novo for second time about misleading drug advertising

ReutersTue, March 3, 2026 at 10:23 PM UTC

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A box of Ozempic and contents sit on a table in Dudley, North Tyneside, Britain, October 31, 2023. REUTERS/Lee Smith

March 3 (Reuters) - The U.S. Food and Drug Administration ‌has told Novo Nordisk ‌to stop running a consumer ad ​for its blockbuster diabetes drug Ozempic, saying the commercial makes false and misleading claims ‌about what ⁠the drug can do.

It is the second ⁠time in less than a month that the FDA ​has warned ​the ​Danish drugmaker for ‌deceptive advertising.

The latest letter, dated February 26, takes aim at an ad for Ozempic, the company's flagship diabetes ‌injection.

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The first warning ​letter, issued on ​February 5, ​was about a ‌TV spot for Wegovy, ​Novo's ​weight-loss pill.

Novo Nordisk did not immediately respond to Reuters' ​request ‌for comment.

(Reporting by Kamal ​Choudhury in Bengaluru; Editing ​by Shinjini Ganguli)

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